TuneIn’s Guerilla Marketing Campaign at SXSW
The Client: TuneIn is a popular streaming service that provides listeners access to over 100,000 radio stations and has more than four million podcasts streaming from every continent.
The Campaign: TuneIn needed a way to creatively take hold of the marketing scene at SXSW and posterGIANT was at the ready to help. With branded pedicabs, city-wide wildpostings and coaster marketing strategies all in play, their brand popped up when you least expected it.
The Results: With over 50,000 people attending the SXSW music festival, there is a lot of opportunity for exposure. Unique and diverse marketing tactics for TuneIn meant better visibility and the city of Austin effectively “TunedIn” to the SXSW marketing message.