Burger King Halloween Treat is a Trick Targeting McDonald’s

Guerrilla Marketing


A Queens, New York <a href="https://www.bk viagra pour homme en pharmacie.com/”>Burger King is going all out for Halloween this year, dressing the entire store up as the ‘ghost’ of McDonald’s, complete with billowing white sheets, spooky smoke & a sign that says ‘BOOOO! Just kidding, we still flame-grill our burgers. HAPPY HALLOWEEN!’ The burgers at the Queens location even had special packaging to go along with the decorations outside.

The prank is the brainchild of David, a Miami creative agency responsible for many of Burger King’s recent marketing campaigns.  BK has a history of pulling fun, attention-grabbing stunts for Halloween, like their A1 Halloween Whopper a few years back that featured a distinct black bun.

This campaign was no different, garnering lots of attention across social media platforms like Facebook, Instagram & Twitter, proving that virality is king in today’s marketing arena.


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