With the Presidential election right around the corner, lawns signs are everywhere.
But the team at Big Climb put a twist on this traditional marketing tool, using big, bold graphics to let people know that registration for the annual Columbia Tower climb was opening soon.
The 69 floor, 1,311 step charity event raises millions of dollars each year to fund blood cancer research & fight diseases like leukemia & lymphoma. So, despite the current contentious political climate, the signs proved an effective & popular promotional tour for the event because curing cancer is a cause everyone can support.
