Mural Collaboration Brings FX and Hulu Together With Native American Artists to Celebrate Reservation Dogs

Campaign Highlights, Community, Guerrilla Marketing, Marketing, Mural Installation

Unique Art Installation From posterGIANT Creates Mural at First Americans Museum In Oklahoma City.

A new mural celebrating the acclaimed streaming series “Reservation Dogs” is now on view at Oklahoma City’s First Americans Museum after posterGIANT’s latest campaign for FX and Hulu. posterGIANT worked with Great Outdoor LLC, and two native american artists in honor of the September series finale of the award-winning FX show, and in time to celebrate Native American Heritage Month, which is commemorated throughout the United States in November.

Mural for Hulu's Reservation Dogs - posterGIANT INC.

Streaming service Hulu, where all three seasons of “Reservation Dogs” can be watched, engaged artist Blake Angeconeb to create artwork embodying the spirit of the show, and posterGIANT to find a location and a muralist to create the installation. posterGIANT partnered with albuquerque-based Nate “Unek” Francis, who is of Tewa descent, and created the mural with spray paint on site in a plaza adjacent to the First Americans Museum in Oklahoma City. 

The colorful, contemporary work, called “Young Warriorz”, was put on display in November 2023.

posterGIANT’s experience creating unique campaigns where traditional marketing isn’t possible allowed us to work with the project’s stakeholders to make the mural a reality. The first challenge was to identify an appropriate location, and then create an appropriate canvas for the project which required sourcing and customizing a shipping container. Only once posterGIANT had created a wall where there hadn’t been one before, was Unek able to paint the mural over the course of several days on the north side of Festival Plaza at the First Americans Museum.

Reservation Dogs is a coming-of-age comedy about four Indigenous teenagers growing up in the fictional rural community of Okern, Oklahoma. The show blazed trails from the time it debuted on Hulu in 2021 – It is the first mainstream television show on which every writer, director and series regular performer is Indigenous, and the first full-time, scripted network TV series to film entirely in Oklahoma, making it the perfect location for the new mural. 

Reservation Dogs made all of us so proud to be from Oklahoma! We are so grateful to be able to host the mural celebrating this amazing and groundbreaking series,” First Americans Museum Director of Curatorial Affairs Heather Ahtone told The Oklahoman.  

Blake Angeconeb, who designed the mural, is an Anishinaabe woodlands artist who hails from Canada’s Treaty 3 territory. A self-trained painter, he is part of the Caribou clan and a member of Lac Seul First Nation. 

The Winnipeg-based artist has previously worked on an American Express Canada campaign as well as on a 2022 Google Doodle dedicated to Indigenous Canadian artist Norval Morrisseau (Copper Thunderbird)

Reservation Dogs Mural - Hulu - posterGIANT

“I named my piece ‘Young Warriorz’ because I wanted to honor how groundbreaking ‘Reservation Dogs’ was for Indigenous representation, and how important it was for me personally to see my community and culture portrayed on screen,” said Angeconeb. “It is done in my traditional Anishinaabe woodlands art style, which is used to tell stories, but with a contemporary twist.” 

The mural pays tribute to the show’s titular foursome — played by D’Pharaoh Woon-A-Tai, Devery Jacobs, Paulina Alexis and Lane Factor — who are often referred to on the show as “Young Warriors,” especially by the fan-favorite character of William Knifeman, aka “Spirit” played by Dallas Goldtooth.

The four main friends are depicted as Thunderbirds, often considered the most powerful entities, representing strength and protection, with their friend Daniel watching over them. This mural is meant to acknowledge the journey that the main characters went on over the show’s three seasons, as well as the youth they’ve inspired, according to Angeconeb, who included several Easter eggs fans of the beloved series will enjoy searching for.