CASE STUDY: COMMUNITY TRANSIT

THE CLIENT

Community Transit serves as the transportation backbone for Snohomish County, Washington, meeting the diverse needs of its residents. Offering a comprehensive range of services, from local and commuter fixed-route bus services to innovative solutions like the Zip Alderwood Shuttle, the agency facilitates seamless journeys for individuals across the region. With nearly 800 dedicated employees and an extensive fleet of over 350 buses operating on 46 routes spanning 19 cities and two counties, Community Transit is more than just a transit agency; it’s a lifeline connecting communities and enabling people to reach their destinations efficiently and reliably.

Community Transit Swift Orange Line Launch Sidewalk Decal Installation - posterGIANT Services

THE CHALLENGE

Community Transit is embarking on a new era of convenient and efficient transportation with the introduction of the Swift Orange Line, their latest Rapid Transit endeavor. Launched on March 30, this addition significantly enhances the existing transit network, offering riders greater accessibility and connectivity throughout Snohomish County. The Swift Orange Line provides frequent and swift east-west travel between Mill Creek and Lynnwood, serving key destinations such as McCollum Park, Alderwood Mall, and Edmonds College. With buses running every 10 minutes on weekdays and every 15-20 minutes during early mornings, evenings, and weekends, Community Transit needed a way to effectively communicate the benefits of the Swift Orange Line to the communities it serves. They approached us for assistance in spreading awareness.

Community Transit Swift Orange Line Launch Coffee Sleeve Distribution - posterGIANT Services
Community Transit Swift Orange Line Launch Coffee Sleeve Distribution - posterGIANT
Community Transit Swift Orange Line Launch Coffee Sleeve Distribution - posterGIANT

THE CAMPAIGN

Community Transit engaged posterGIANT to raise awareness for the new Swift Orange Line before and after its official launch on March 30th, 2024. We strategically installed 50 sidewalk decals at 50 intersections within short walking distance of Swift Orange bus stops and Everett transit stops along the Swift Orange Line route. The design featured the call to action “Orange is the new way to ride. See where Swift Orange can take you,” accompanied by a QR code that people could scan on their phones to access Swift Orange routes. This targeted street marketing campaign generated significant interest and effectively educated locals about the new service.

To spread awareness, we distributed 75 retail posters to 75 family-friendly venues along Swift Orange routes between Everett and Lynnwood, including coffee shops, restaurants, bookstores, gas stations, delis, pizza restaurants, and more. Additionally, we collaborated with 25 local coffee shops along the routes to distribute 100 branded coffee sleeves to each location promoting the Swift Orange Line to their customers, targeting both morning and afternoon commuters. Through these activations, we successfully engaged the community and encouraged ridership on the Swift Orange Line.

Community Transit Swift Orange Line Launch Coffee Sleeve Distribution - posterGIANT

THE OUTCOME

These activations successfully engaged the community and encouraged ridership on the Swift Orange Line. We ensured that Community Transit and its dedicated daily riders were not only aware of the new route but also educated and had easy access to the information they needed about the Swift Orange Line. posterGIANT is proud to continue supporting Community Transit’s initiatives and new transportation lines, helping to ensure their continued success.

Community Transit Swift Orange Line Launch Coffee Sleeve Distribution - posterGIANT
Community Transit Swift Orange Line Launch Coffee Sleeve Distribution - posterGIANT
Community Transit Swift Orange Line Launch Coffee Sleeve Distribution - posterGIANT Services