Stay On Target
Media Planning is a collaborative process that includes identifying an audience, establishing a budget, and setting goals. posterGIANT will work with you to better understand who your target audience is, and what advertising channels they are most likely to engage with and when. We will then select appropriate advertising channels and negotiate the placement and duration of your ads.
Get Your Message In The Right Place, At The Right Time.
The most successful marketing campaigns – those that engage customers and drive marketing ROI – need more than just a strong message. They need to share that message with the right audience, in the right places, at the right times. Effective Media Buying leverages both traditional advertising channels, like Out Of Home Marketing, and digital channels (social media, online advertising, etc.) to maximize exposure to your target audience for the least amount of investment.
Media Buying: Radio Spots
As part of a major national marketing campaign, posterGIANT executed a multilayered campaign that, along with retail placements in several cities across the country, included the purchase of more than a dozen radio spots in targeted markets.
Papa John's Pizza - Radio Mention
Out of Home Advertising
Real World Marketing With Real Results
From billboards, to bus signs and other large-scale ad placements, out of home marketing is a traditional advertising channel that remains in high demand for its ability to reach a broad audience, and provides a powerful tool for advertisers, especially when combined with an effective digital, wildposting and other marketing campaigns. posterGIANT has decades of experiences identifying and negotiating the placement of out of home advertisements, and a wide network of relationships across the country and around the world that allow our clients to maximize their advertising investment.
Lifestyle Retail Placements & POP Displays
Share your message with a receptive audience.
In-person transactions grew six times faster than those made online in 2022, making this the perfect time to capitalize on the resurgence of traditional retail to reach your audience in places they trust, and where they are ready to make purchases. posterGIANT’s retail and point-of-purchase campaigns target client specific bars, restaurants, retail or other business with everything from posters, to POP-displays placed near cash registers, check-out counters, etc., and handbills which allow your audience to literally take your message away with them. Because retail placements are made with the approval of local business owners, they also typically remain in place longer than outdoor advertising, giving your message prolonged exposure to your audience.