CASE STUDY: Mo.Co
THE CLIENT
Supercell is one of the most successful mobile gaming companies in the world, known for chart-topping hits like Clash of Clans and Brawl Stars. Their newest project, Mo.Co, is a free-to-play, invite-only mobile MOBA with an offbeat premise: a monster-hunting startup accidentally powered by Chaos Energy. With quirky lore and fast-paced gameplay, Mo.Co is designed to stand out in a crowded app market — but it needed the right campaign to launch in a way that felt immersive, weird, and unforgettable.
THE CHALLENGE
With Mo.Co still in its invite-only phase, Supercell needed to build buzz without giving too much away. They were looking for a campaign that could deliver real app engagement — and do it without leaning on traditional digital ads alone.
The ask: create a hybrid street and event activation campaign that builds local curiosity, ties into the game’s in-universe storytelling, and results in measurable downloads. The challenge wasn’t just reach — it was immersive, in-world reach that made passers-by feel like they’d stumbled into the Mo.Co universe itself.
posterGIANT stepped in, blending pole posters, creative event tabling, and geo-targeted presence at major fan-driven gatherings — all designed to pull real humans into a world of digital chaos.
THE EXECUTION
Across Las Vegas, Los Angeles, San Francisco, Fresno, Houston, San Antonio, and Chicago, we launched a two-part campaign that blurred reality and gameplay — and pulled in data to back it up.
In-Universe Wildposters and Retail Posters
We utilized street and retail posters styled as Mo.Co lore: “Lost Chaos Monster,” “Emergency PSA,” “For Sale: Portal Vacuum,” and more — parodying typical urban signage while inviting passers-by to scan a QR code for early access to the game.
These were placed near high-foot-traffic areas and targeted key cultural events like:
WWE WrestleMania – Las Vegas
FanExpo – Dallas
LA Job Fair
Event Tabling & Activations
We took it one step further: custom Mo.Co tables staffed by Brand Ambassadors, handing out themed swag at these events, and created in-world engagement moments (“Join the monster-hunting startup!”) to encourage QR code scans.
This approach created a live role-play layer to the campaign, pulling players into the lore before they even downloaded the app.
THE OUTCOME
posterGIANT’s campaign helped Mo.Co punch through the noise and reach highly engaged early adopters in the wild.
Key Outcomes:
- A measurable spike in app downloads and QR scans tracked directly to campaign locations
- Successful conversion of physical impressions into digital engagement
- High visibility across high-traffic, culturally relevant events
- Created a unique, immersive, white-glove rollout that reinforced the game’s narrative identity
This campaign proved that when you combine story-driven street marketing with experiential stunts, you don’t just promote a game — you invite people into a universe. From free hot dogs to portal warnings, we helped Supercell bring chaos to the streets and attention to the screen.
