Case Studies

  • Chicago

Deschutes Brewery

Guerrilla Marketing Campaign for Deschutes Brewery

Chicago, IL

The Client:  The Deschutes Brewery in Chicago turned to PosterGIANT when it came time to advertise their growing company using a guerrilla marketing campaign. The company originated in Bend, OR and recently expanded, adding a location in the Chicago area.


The Campaign: The Wild West hit the Midwest Deschutes Brewery style with a giant Wildposting campaign aimed to ensure that the local contingency clearly knew that Deschutes Brewery Beers were on their way with a goal to blow the people of the windy city away with its giant tastes! Growing a business nationally is never an easy task, and this help in the advertising department helped ease the transition for Deschutes as it established itself as a national company.


The Results: PosterGIANT did things big, as always, and launched a widposting guerrilla marketing campaign that had more than 70 locations in the Chicago area. This campaign was impossible to ignore, and led to huge leaps in awareness for the opening of the brewery’s newest location. The campaign remained in place for four weeks leading up to the grand opening, and it was able to capture the attention of millions of people in the city.


With 70+ locations, this 4 week campaign clearly caught the attention of Chicago, IL locals and visitors alike.


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