TuneIn’s Guerilla Marketing Campaign at SXSW

The Client:  TuneIn is a popular streaming service that provides listeners access to over 100,000 radio stations and has more than four million podcasts streaming from every continent.

The Campaign:  TuneIn needed a way to creatively take hold of the marketing scene at SXSW and posterGIANT was at the ready to help.  With branded pedicabs, city-wide wildpostings and coaster marketing strategies all in play, their brand popped up when you least expected it.

The Results:  With over 50,000 people attending the SXSW music festival, there is a lot of opportunity for exposure.  Unique and diverse marketing tactics for TuneIn meant better visibility and the city of Austin effectively “TunedIn” to the SXSW marketing message.