non-traditional marketing

Trojan Mailing: DHL Turns Competitors into Walking Ads

Ubiquitous delivery vans & drivers are a sure-fire sign that the holidays are here. While it seems like an afterthought, uniforms & trucks are as much a part of the overall marketing strategy as TV & web ads. Vehicles & drivers act as mobile brand ambassadors, constantly reinforcing  slogans & company colors in the subconscious. This clever […]

Lawn Signs To Fight Leukemia & Lymphoma

With the Presidential election right around the corner, lawns signs are everywhere. But the team at Big Climb put a twist on this traditional marketing tool, using big, bold graphics to let people know that registration for the annual Columbia Tower climb was opening soon. The 69 floor, 1,311 step charity event raises millions of […]

Denmark Guerrilla Marketing Ad Pokes Fun at Trump, 2016 Presidential Election

Whatever your political inclinations this election season, this bus ad in Denmark aimed at US expats is certainly creative, embodying a number of key guerrilla marketing tenets – it’s unconventional, eye-catching (pun-intended), attention-grabbing & makes use of non-traditional space that is often ignored & unused in conventional advertising. Hats off to Danish firm UncleGrey for a […]