Trojan Mailing: DHL Turns Competitors into Walking Ads
Ubiquitous delivery vans & drivers are a sure-fire sign that the holidays are here. While it seems like an afterthought, uniforms & trucks are as much a part of the overall marketing strategy as TV & web ads. Vehicles & drivers act as mobile brand ambassadors, constantly reinforcing slogans & company colors in the subconscious. This clever […]
