viral marketing

Trojan Mailing: DHL Turns Competitors into Walking Ads

Ubiquitous delivery vans & drivers are a sure-fire sign that the holidays are here. While it seems like an afterthought, uniforms & trucks are as much a part of the overall marketing strategy as TV & web ads. Vehicles & drivers act as mobile brand ambassadors, constantly reinforcing  slogans & company colors in the subconscious. This clever […]

Denmark Guerrilla Marketing Ad Pokes Fun at Trump, 2016 Presidential Election

Whatever your political inclinations this election season, this bus ad in Denmark aimed at US expats is certainly creative, embodying a number of key guerrilla marketing tenets – it’s unconventional, eye-catching (pun-intended), attention-grabbing & makes use of non-traditional space that is often ignored & unused in conventional advertising. Hats off to Danish firm UncleGrey for a […]

Four of Our Favorite Creative & Creepy Halloween Campaigns

Halloween is high-time for companies & advertisers to get clever; here are a four examples of holiday campaigns that perfectly embody the trick or treat ethos.     Guinness used these Halloween shadow coasters to create a buzz in Romania a few years back. Simple but eye-catching, it’s a great example of creative marketing that […]

Burger King Halloween Treat is a Trick Targeting McDonald’s

A Queens, New York <a href="https://www.bk viagra pour homme en pharmacie.com/”>Burger King is going all out for Halloween this year, dressing the entire store up as the ‘ghost’ of McDonald’s, complete with billowing white sheets, spooky smoke & a sign that says ‘BOOOO! Just kidding, we still flame-grill our burgers. HAPPY HALLOWEEN!’ The burgers at […]

Throwback Thursday: Unconventional Marketing at SXSW Promotes Parking App

Here’s a throwback to a clever campaign executed by ParkMe to promote their app at South By Southwest in 2012. The LA-based business used fake parking tickets & bright orange cardboard ‘boots’ on cars all over the festival to let people know about the app. A small startup at the time, they’ve since expanded to provide […]